Leading the design vision and strategy for UBS’s mobile banking app, covering Retail, Private, and Wealth Management clients. Drove key initiatives in payments, onboarding, investing, and financial insights, ensuring a seamless and premium digital experience across a complex ecosystem.

Currently shaping the 2026 vision for digital banking, defining strategic priorities, and strengthening design culture through alignment, mentorship, and improved collaboration between design, product, and engineering teams.

Methods: UX, interaction design, design strategy, prototyping, design systems, leadership

Mobile banking design lead

Led the design and strategy for mobile and online banking across Retail, Private, Corporate, and Wealth Management. Delivered high-impact projects including personal finance management, onboarding, investing, payments, and client support, ensuring seamless experiences for clients.

Built and scaled design processes, workflows, and systems while mentoring the Client Experience team, promoting design thinking, and driving consistency across initiatives. Collaborated closely with stakeholders and development teams to ensure smooth delivery and adoption of designs.

Methods: UX, interaction design, prototyping, usability testing, content creation

Head of interaction design & Senior designer

Worked with Alpiq, Switzerland’s leading energy company, to explore new opportunities in the renewable energy market. Led digital initiatives from concept to delivery — shaping strategy, design, and user experience for projects focused on clean energy, carbon offsetting, and smart living. Delivered high-quality products to a demanding, multi-regional audience through agile and user-centered methods.

Methods: UX, interaction design, prototyping, digital strategy, concept design

Senior designer

Worked within Loewe’s design and innovation hub to enhance both digital and physical product experiences. Led the design of TV interfaces, the Loewe App second-screen experience, and contributed to product, remote, speaker, and packaging design. Delivered timeless, intuitive, and cohesive experiences across all touchpoints.

Methods: UX, interaction design, prototyping, content creation, usability testing, concept

Product manager & designer

Created Justify It, a digital experience helping potential buyers explore specs, reviews, and inspiration to support purchase decisions. Combined digital and physical prototyping to deliver a premium, interactive brand experience.

Methods: Interaction design, digital & physical prototyping, usability testing, content creation

Porsche

Designed LEGO Life, a safe and playful social platform for kids to share creations and get inspiration. Led UX, interaction, and prototyping efforts to translate physical LEGO experiences into a digital world.

Methods: UX, interaction design, digital & physical prototyping, usability testing

Designer

Created an engaging digital platform for The Expanse launch, including a WebGL solar system map to explore the series world. The site drove 1.2M pageviews and became SyFy’s top-performing series launch content.

Methods: UX, interaction design, prototyping

Lead designer

Developed the digital and physical components of SVT’s annual Advent Calendar campaign. Created an interactive game and visuals that engaged users while supporting the TV series’ storytelling.

Methods: UX, interaction design, prototyping, usability testing, content creation

Designer & content creator

Crafted a playful, social experience around the Straight Outta Compton film launch. Enabled users to personalize and share the iconic “Straight Outta” insignia, connecting audiences to the film’s roots and culture.

Methods: Interaction design, prototyping, marketing material, concept

Designer

Transformed BOE’s IoT products into premium lifestyle experiences, emphasizing simplicity, minimalism, and elegance. Led the design of the BOE Alta, including the device, interface, remote, and packaging, creating a coherent, iconic, and cinematic experience.

Methods: UX, interaction design, digital & physical prototyping, usability testing, packaging design

Designer

Designed user-centered fridge concepts for the Chinese and US markets, guided by interviews, ideation, and testing. Delivered appliances tailored to local user needs while shaping the overall product experience.

Methods: UX, interaction design, prototyping, usability testing

Designer

Led and supported rebuilding efforts in New Orleans’ Lower Ninth Ward after Hurricane Katrina. Coordinated community projects and volunteer initiatives, contributing to over 80 rebuilt homes and broader neighborhood recovery.

Methods: Leadership, community engagement, project coordination

Team Leader & olunteer